Press Web Development Ecommerce Web Analytics

• Six-figure sales in the first month
• 14,000 product pages indexed
• 80% of orders new to file

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Search engine marketing

• Making your site “search engine friendly”
• “Pay-per-click” search advertising
• Benchmarking, competitive intelligence and ROI analysis
• Trends in contextual, behavioral and local advertising

Creating a buzz — viral marketing

• Blogs, RSS feeds, forums, wikis and more
• Harness “word of mouse” to enhance your brand
• Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

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“Out with the old, in with the new,” Stephan Spencer, Founder and President of Netconcepts writes in this article about SEO trends. Learn what website metrics to measure, and what to forget about, as Stephan gives us his insight on the hot topics in the world of search engine optimization.

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This month’s selectee, Millcraftfurniture.com, is an outdoor furniture manufacturer operating a small (less than 100 pages) MIVA Merchant-powered ecommerce site. Its rankings are in the doldrums. The store does not appear in the first 100 listings in Google for critical terms “Adirondack chairs” and “Adirondack chair.” This site is buried deep in Google’s results for many other key terms, such as “outdoor furniture,” “patio furniture,” “garden furniture,” “porch swing” and “bench swing.” Millcraftfurniture.com does rank No. 2 for both “poly furniture” and “poly outdoor furniture,” but these two terms get little to no search activity, according to Yahoo! (specifically, the Overture Keyword Selector tool at Inventory.overture.com).

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• 40% increase in natural search traffic
• Page 1 Google Rankings for their 3 most important keywords
• Indexation has risen over 15% across Google, Yahoo, and MSN
• More than doubled number of back-links

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• Conversion rate increase of 27%
• 300 % increase in search engine traffic
• 15 % increase in average order value (AOV)

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This interview is with PoolDawg and Jody Hartwig, Netconcepts’ Vice President of Client Services for PRWeb. PoolDawg is a Netconcepts’ client whose goals were to embrace organic search.

“As a newer company in an established market, it was extremely important to get a jump start on our search engine listings,” says Mike Feiman, Director of Marketing for PoolDawg.com.

After successfully implementing Netconcepts’ recommendations, PoolDawg has experienced a 300% increase in search engine traffic.

Listen to the interview for an amazing success story!

 

 Standard Podcast [5:56m]: Play Now | Play in Popup | Download

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In this article, Netconcepts Founder and President, Stephan Spencer, contributes his critique of a snowboarding business called Daddiesboardshop.com, in order to flesh out opportunities for search engine optimization. Stephan gives technical examples as he writes about URL rewriting, page duplication, link building, pull-down menus and domain hosting to address major fixes that would help improve Daddiesboardshop.com’s overall search engine visibility.

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“What’s the top secret to developing a winning blog, one that draws an audience, grows your brand and improves your products sales?” writes Hallie Mummert, editor in chief for Target Marketing. In this article, Hallie writes about Steve Spangler’s relationship with Netconcepts Founder and President, Stephan Spencer. “Spangler works with Stephan Spencer, president of Netconcepts, an e-marketing services firm that specializes in natural search, to develop and optimize his blog.” Read this article to discover “a few lessons they have learned about what information to post and how to go about doing it so your blog becomes more than a one-way conversation.”

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Stephan Spencer, Netconcepts founder and president, writes a site review for Modernmini–a modern-style baby store–in this article. His in-depth review covers ten specific examples, including how error pages can negatively effect a website, as well as other search engine optimization talking points. Find out how basic SEO techniques like keyword prominence and simple HTML tags can help this modern mom’s baby furniture store website.

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